I first heard about the Malene Grotrian Ice Water Fashion Event through the lovely Frances Hui of FHS Events. I bookmarked the site and waited a week to see what my schedule would be like for the end of April. That same week I saw a few more tweets on the event, revisted the website, and decided I had to go!

This was the first designer fashion show I’ve been to in a very long time. After reading up on Malene Grotrian and discovering she was the only Vancouverite to have showcased at New York Fashion Week in the summer of 2009, I knew this designer had to be something special. She also prides herself on making each piece right here in Vancouver. No outsource manufacturing being done here.
The event was at the stunning Cinema 319 theatre, where the red leather theatre chairs were rearranged to surround a runway. Tickets were only $30 ($25 early bird) and more for the “First Class Fashionista” option where you could get priority seating and probably more perks in the gift bags. Did I mention we got gift bags? A free designer belt by MG and other discount offers. FIJI water was one of the event sponsors, so I grabbed one of those bottles too. Cheers for high end water!
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